Researching a topic, any topic, takes time…

Why? Because if you’re on Google or on the school’s databases, you have to think of all possibilities that may help you find the best information.

For example, if you’re doing a research assignment in Business Studies class, and you have to find out about the ethics of large corporations (and perhaps one corporation in particular), the first thing you’d probably do is Google exactly that (those words in bold). When I did it, I got a lot of hits in not a lot of time!!

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Then I tried Business Insights: Global, on the school’s database:

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Ok, fewer search results…I’m not saying you won’t find useful information from a Google search, but any type of academic research assignment implies that academic research must be conducted. Therefore, the CDNIS databases are an essential stop in your journey.

Now I needed to think of other possibilities. For example, how are companies assessed on their ethical standing? And what are business ethics exactly?

So I thought up a list of keywords, other words or phrases to search for, to see if I’d get any useful results:

ethics (a definition)

business ethics (a definition)

ethical business practices

corporate social responsibility

corporation labor laws (would labour laws give me any different results?)


Ok, it’s a start. Yes, it requires a lot of scanning of results to decide what may or may not be useful. And yes, it’s important to look past the first page of results. Of course it’s also important to consider the sources you’re reading; anything from the CDNIS databases will be academic and reliable, but something from may be questionable and further investigation would be necessary.