What were the specific goals of this campaign?
The goal of this campaign was to get students of the Lower School engaged with the Habitat club’s aims and to help children be more aware of the importance of substandard housing.
How were they met, or not met?
The goals were met moderately. There was active advocacy apparent in the club, as there were photos of build trips and the destinations of money was clearly stated. Students would carry the photos around and explain to Lower School students why they are participating this event and what cause our club represents.
However, there could have been more pictures of the build trip displayed, and more student volunteers available to advocate, in order to reach more children.
How effective was the advocacy campaign, and how do you know?
The advocacy campaign was moderately successful. Although participants knew about the cause they were supporting, it could have been more actively advocated. This is because, when asked interacting with the children, many of them already knew why they were painting, either from previous year’s knowledge or this year’s new advocacy campaign. Some of the kids were either unclear on why they were at the event or what the money went to. This can be a point of improvement for next year.
What strengths of this campaign will you keep, and what learnings might be helpful to consider for future events?
Our volunteers this year were very enthusiastic and the kids seemed to have a great time at the event. The running of the event itself was very well organized, with a good organizational process.
In the future, there are two important points of improvement. Firstly, the advocacy prior to the event could be improved. This is because the advertising and advocacy in preparation for the event was very disorganized. Many parents did not know why this event was happening until later, because of the late posting into the school Flash.
Secondly, the advocacy component in the event should be improved. This can be accomplished by selecting and informing the participating volunteers about Habitat’s missions and goals beforehand, and have more print media of the build trips available. This will ensure more active advocacy next year.