Student Advocacy Campaign Guidelines


CDNIS has a history of positive community service involvement, especially when it comes to copy-of-img_0028-2-copyfundraising for a cause.  In order to enhance the quality of our service learning program it is essential to raise awareness within the community about campaign issues, alongside any potential fundraising. This focus on education and awareness is a fundamental part of creating behavioural change through better understanding of the cause, as well as mindful and conscientious giving on behalf of donors. To avoid overwhelming our community with too many fundraising initiatives, it is necessary to have a system that is fair for all in the form of an events calendar, which helps avoid conflicts in time and place due to multiple school-wide campaigns. All proposals and calendar bookings are managed by the Coordinator of Local and Global Engagement.

This document outlines the procedures that students, student groups and staff supervisors should consider when planning and conducting events related to community service.

Student Advocacy 

A student advocacy campaign (by an individual or student group) can be an awareness-raising event, or a combined awareness-raising and fundraising event. This means that ALL campaigns with a goal of raising money must launch an awareness-raising campaign as part of their fundraising event. Sharing with the community can happen in a variety of ways:16108022_1349623001747551_2093585965_o

  • word of mouth
  • social media
  • assemblies
  • classroom presentations
  • posters (up to 10 and signed by the communications team)
  • message in the CDNIS FLASH
  • LS classroom blogs (approved by teachers)
  • US daily announcements
  • simulations & experiences

Campaign Requirements

  1. To request a campaign and book dates you can read the following guidelines, check the student activities calendar (below) for available times and ask your teacher supervisor to submit your proposal using this form. Please submit at least 2 weeks before your proposed campaign dates.
  2. Awareness-raising campaigns and donation drives can last for up to 1 week.  All other campaigns (including fundraisers) are just 1 day each time.
  3. Use only the red donation drive containers (ask your teacher supervisor to contact FacMan at least 3 days in advance to arrange use): the containers can be placed in the: Level 9 main lobby, Level 7 near the bus area and the Level 5 Forum.
  4. Campaigns must include the goals of the NGO or organization being supported and activities should be related to the main issues. It is the responsibility of the students involved in an advocacy campaign to be fully aware of the goals of the NGO or school organization they are supporting before presenting to others in the community.
  5. Awareness campaigns can happen any day of the week. Fundraising events can happen between Tuesdays to Fridays. All fundraising must include advocacy and awareness so that people understand the issue and can support you.
  6. Fundraising guidelines:
    1. If your event is raising money to support ‘direct action’ that your club takes about their issue, food/drink sales are permitted as long as the advocacy and awareness component is of a high standard.  Direct action is when the engagement between the club and the community they support is face-to-face.
    2. If your event is raising money to support ‘indirect action’, fundraisers must have an obvious connection to the club’s mission and goals, and keep in mind that food/drink sales are NOT permitted.  Indirect action is when the engagement between the club and the community they support is not face-to-face.  Often this is in the form of doing donations drives, or sending the associated NGO surplus funds as a donation.
  7. Official Global Goals Clubs that hold multiple campaigns a year may host a campaign as often as every 4 weeks.
  8. Once a campaign has been approved, your teacher supervisor can email facilities management and the A/V department directly for your equipment needs.
  9. After ALL student advocacy campaigns (awareness or fundraising), club students must do a group reflection with their teacher supervisor (add to internal club minutes) and share it with the Coordinator of Local & Global Engagement via email.  Feel free to use the following questions as a guide to discuss how the campaign went and what to consider for next time:
    1. What were the specific goals of this campaign?
    2. How were they met, or not met?
    3. How effective was the advocacy campaign, and how do you know?
    4. What strengths of this campaign will you keep, and what learnings might be helpful to consider for future events?
  10. To share the fruits of your club’s action, please share a summary of your reflection and photos with the Coordinator of Local & Global Engagement, so that we can add your contribution to the ‘Stories’ page on this “Taking Action” website.

Please note:
As per the environmental considerations of the Food Sales Policy: absolutely no food or drink items that come in individually wrapped plastic or styrofoam containers may be sold. This includes take away containers, drink cups and disposable cutlery.

Role of Supervisors

  • be aware of the requirements in this document and in the Club Supervisor’s handbook
  • meet regularly with your student group
  • be involved in the planning of the campaign to provide guidance and quality controldsc_7329
  • fill out the campaign application form to apply for a student advocacy campaign date & location and receive follow up communication on behalf of the student group
  • directly communicate with facilities management and A/V department for equipment needs

Role of Students

  • be aware of the requirements and protocols in this document
  • be responsible for knowing the mission & goals of the NGO / student group
  • communicate with the staff supervisor about all the elements of advocacy campaign
  • calculate and reduce the environmental impact of the advocacy campaign

Student Advocacy Campaign Application Form

Once your event is planned and you have looked at the student activities calendar (below), please ask your teacher supervisor to complete the campaign form at least 2 weeks prior to the campaign start date. Prepare the answers to the following questions for your supervisor:

  • student group name
  • student leader’s name & contact
  • type of event (awareness-only OR awareness & fundraising)
  • what are the main missions/goals/objectives of the student group?
  • what are the specific goals of this awareness raising campaign?
  • describe exactly what will happen during your awareness campaign. What will the participants experience?
  • describe exactly how your fund-raising campaign will raise funds (if applicable).
  • where would you like to hold your campaign?
  • what are your first and second preferences for dates and times?
  • what equipment does this campaign require? (for your planning purposes)
  • how will the students reduce the environmental impact of this campaign?
  • what are the existing materials to promote this awareness campaign?