The goal of this campaign was to not only raise awareness for the issue of inadequate housing through fundraising and active advocacy campaigning but to also provide the opportunity for Lower and Upper school students to make a difference and to give their time and efforts to support a great cause. Hosting this event will help us achieve our short-term and long-term goals which are to raise enough funds to help subsidize our build trips both for this year but also for future build trips. Having a Paint-Your-House will help to educate, engage and reinforce the students’ understanding of the significance of a home and what it means to them.
We were able to raise a large amount of money to subsidize a build trip for our future build trip participants. The lower school students we talked to during the event expressed their interest in our club and the issue for inadequate housing as well. This had left our event extremely successful while meeting all our goals.
Continuing this event annually has increased the effectiveness of its advocacy component, as students have the opportunity to participate multiple times. Images provided of our build trips, and the fact that our members, and visitors from HFH Hong Kong, including the CEO, engaged with the students directly, ensuring that they are educated about the goals of Habitat and what it advocates for.