The goal of this campaign was to increase community awareness on the role of Habitat at our school as well as the need for adequate housing and fundraise money to subsidize build trips for future trip participants though a popcorn and Italian soda sale. We were able to raise a large amount of money to subsidize a build trip for our future build trip participants. The students we talked to during and after the event expressed their interest in our build trips as well as telling us that they enjoyed reading the facts. Leaving our campaign goals met. Students said that the HFH facts on the popcorn bags were accessible and interesting to read and share with the peers. Many students contributed to our house signing component that we added and we were able to explain what Habitat was while they signed it. We were able to get over 90 signatures in support of World Habitat day (2nd October 2017). When talking to our friends, they said that they actually read the facts unlike if it was put on wordy posters.
What students thought about the event:
“There was a really good advocacy component as Habitat was able to place facts and information in an eye-catching place. It really taught me new information about the issue of inadequate housing in Hong Kong and what Habitat for Humanity is doing to help.”
“Writing facts on the paper bags at the Popcorn and Italian soda sale was a really great way for us to learn more about the club. But the added component of advocating for World Habitat Day by getting us to sign little paper houses that Habitat for Humanity Hong Kong was doing with the public, was even better as it made me feel more involved with the cause.”