Ethical Fashion Brand

http://www.marketingweek.co.uk/sectors/retail/hm-launches-ethical-fashion-brand/3025566.article

H&M, Zara’s greatest competitor is launching a new fashion brand which their aim is to be ethical. This means that their clothing’s are made up of more  environmentally friendly materials. This new brand will build a good image for H&M and with a better image comes better sales and new customer base. This might affect Zara because some of their customers will change to go to H&M because of their new environmentally friendly image.