Starting with a first order (real life) claim of your own choice, explain what second order (TOK) claims it suggests.

In business, by demonstrating Corporate Social Responsibility (CRS), a company will experience and an increase in sales and customer loyalty. This first-order claim suggests the second-order claim that your ethical values and decisions affect the way people perceive you.

Articulate the questions that might be interesting/useful to explore them in response to the TOK level claims.

  1. How do a person’s ethical values and decisions reflect who he or she is?
  2. Do ethical values and decisions really matter as there is always a possibility of having an ulterior motive?
  3. How important are ethical values and decisions and why?

Explain how exploring the TOK question is relevant/useful to better understanding or deal with the real life claim

By understanding how ethical values and decisions affect the way people perceive a person or a subject (i.e company), we can use this to develop a greater understanding of how increased sales and customer loyalty directly correlates to an increase in Corporate Social Responsibility. This is because CRS is essentially linked to ethics and values; Companies show that they are ethical and want to help the local and international community. A company may provide jobs to the underprivileged, decrease their carbon footprint, or help with disaster relief. Over the years, corporate representatives noticed that there is an increase in sales and brand loyalty associated with active demonstration of CRS. To develop a better understanding of this correlation, we must understand how ethical values and decisions affect the way people perceive a specific party.