Product Terminology

Product Item

A specific version of a product that has a unique designation in the seller’s list of products

Product Line

A group of related products manufactured by a single company.
For example, a cosmetic company’s makeup product line might include foundation, concealer, powder, blush, eyeliner, eyeshadow, mascara and lipstick products that are all closely related. The same company might also offer more than one product line. The cosmetic company might have a special product line geared toward teenagers and another line geared toward women older than 60, in addition to its regular product line, that can be used by women of any age. (Investopedia)

Product Mix

The variety of different products offered by a business.
A range of associated products that yields larger sales revenue when marketed together than if they were marketed individually or in isolation from others. (Business Dictionary)

Product Range

1. A set of variations of the same product platform that appeal to different market segments.
2. A complete portfolio of products that a company manufactures and/or markets.

Comments on this entry are closed.