Target® Completes More Than 100 Store Remodels in March to Expand Fresh Food Selection

by Eugenie on March 8, 2012

“Later this month, Target Corp. (NYSE: TGT) will complete remodels at more than 100 general merchandise Target stores and beginning March 25, these stores will offer a full selection of affordable and quality fresh foods to guests across the country. The stores will be the first of three cycles of remodels for Target this year.”

“Beyond the grocery aisles, most of Target’s new and remodeled general merchandise stores also feature updates in other areas to further enhance the shopping experience for guests. […] The home department offers easier navigation with wider aisles and lower product displays. The shoe department is now more comfortable with additional seating and mirrors, and the baby department is easier to shop with broader visibility between baby gear, supplies and apparel”

This is a threat for Walmart as Target, one of its main competitors in the United States, is apparently gearing up to enhance customer experience and aims to maintain and attract more customers with more modern and convenient remodeling. Walmart, while being more widely-known than Target, also has the beneficial yet sometimes harmful reputation of offering an incredibly wide range of products at low prices. While this is seen as positive by a lot of people, it is also often associated with low-quality products. Target has efficiently abused of this deficiency and markets products of slightly higher quality. This remodeling of their shops will serve to reflect the quality of their company, and should make the customers feel they are shopping in more than ‘just a low-price store’. Walmart still has old stores which could use some renovating and could definitely learn from its competitor. In business the outside matters just as much as the inside.

“Target® Completes More Than 100 Store Remodels in March to Expand Fresh Food
Selection.” Target. N.p., 8 Mar. 2012. Web. 8 Mar. 2012.

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