Published on March 6th, 2012, this article talks about how Google’s Youtube has made a deal with Walt Disney; saying that 10 to 15 billion USD will be spent to create an original video series for Disney’s Youtube Channel. Furthermore, Disney’s Youtube Channel will also include full length episodes of Disney’s popular TV series such as The Suite Life of Zack and Cody, Hannah Montana etc; thus Youtubers are watching these for free.
Not only does this offer provides a direct benefit in promoting Walt Disney Films; but also increases the awareness of Disney characters which will possibly increase the popularity of Walt Disney’s Theme Park amongst their TV show audiences. As a result, this offer by YouTube is an opportunity for Walt Disney’s theme parks to possibly provide inspiration for adding new rides that caters to the desires of the increased number of audience.
http://www.huffingtonpost.com/2012/03/06/disney-youtube-deal-free-episodes_n_1324714.html
Hillary
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