Business Stripped Bare is a business book written by global entrepreneur Sir Richard Branson. This is a great book for people studying business or economics. He is the founder and CEO of the Virgin Brand, which is a very successful brand. Virgin has more than 400 companies worldwide. In Business Stripped, Sir Richard Branson shares the inside of his life in business and reveals the incredible truth about his most risky, amazing and brilliant deals. In this book you discover why the Virgin Brand is one of the world’s biggest and best superbrands. Sir Richard Branson talks about the business going on in the people and how to make a multi-million dollar company. He explains how he made his brand a faster generating revenue company then others like Google, Microsoft etc. He also states how he is the only person in the world to have built eight billion-dollar companies from scratch in eight different sectors. He has a major business empire.
In the book he talks about an example of a person who meets his standard for his company and he adds on explaining what standards he has. And what bad workers are and how he treats his company (I have to say he treats his staff very well). He talks about a really good brand and what is a bad brand. He also says that learning from mistakes and setbacks to think what you can do the next is a gain for you, instead of getting upset and let yourself down. He has a slogan saying “Screw it, lets do it”. I think that it is a good slogan. He also states that inovation, leadership and social responsibility is very vital.
I think that this is a great book. I would only recommend this book to adults or university students studying business. Even though I really like this book and I am only 10- years old, I think it would be really boring for people 18 and under.