Nike: Mission Statement

by Adrienne on September 20, 2011

“To bring inspiration and innovation to every athlete* in the world.”
* If you have a body, you are an athlete

[youtube]http://www.youtube.com/watch?v=3yiSdjwi_bg[/youtube]

Nike’s mission statement is a clear statement that states where the company is at now. They are bringing new and creative products and services to all athletes around the world.  This is what the employees are grasping onto and restore to when they are confused. It is a simple but meaningful statement. As shown in the video above, it shows that Nike is bringing new innovative products to consumers to bring fresh ideas to them. It is also very positive and inclusive. Because every human being has a body, and therefore it reminds us that we all can be an athlete, and not just those who are born to do sports. Therefore, this reminder to the salesmen in the retail store not to look down upon and judge their customers based on their body fitness. This mission statement is not only for the customers to view Nike as a strong creator of business, but also carries the company along in all levels of production, ranging from corporate’s responsibility to departments productions. Overall, the role of the mission statement is to bring the company together  to produce the best products and service to the global society.

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