Design

Building a Brand – Desgin Ad Unit Reflection

I used to think the process of making an ad was easy, that too much planning wasn’t required, and that you could just think of a basic idea and go out and film it. I also use to think the main importance of and was just an interesting storyline that will capture the audience’s attention. However, now I know this is not so. The important part of making an ad is the entire process and all the storyboarding and planning as well as research that goes into it. Gathering information on what your target audience wants or desires beforehand is key. Example, knowing which colours attract them, or songs that are catchy to them. Therefore, to design it for them. Another importance I found is what I learned about camera angling. The camera perspective and filming aspect is just as important as the storyline and planning The camera is the perspective we receive the commercial in, I’ve learned how having a low shot, for example, makes a child makes them seem more powerful and such, and also how the coloring of a clip  and effects of the visuals can affect the emotions it delivers to the audience.  Such as bright colourful clips seem happier compared to black and white clips. I used tips like this to my advantage when editing, such as the beginning where I mixed a clip of the colour and a clip of black and white together. Although we made this ad for ourselves, the final product was indeed is design for an audience, and therefore should be designed for that target audience. Overall though, I’ve learned the importance of the concept of ad-making, filming, editing concepts and the process and research knowledge of this all.

Waste not want final Design post!

It has come to a end of our Grade 8 Design cycle 2. Here is a photo of my final design box…

Screen Shot 2017-04-05 at 6.24.33 PM

My target audience that will use this box (purchase this product) is teens or young adults (mostly any age as it a quite natural and timeless design). Therefore, I made the aesthetics of the box very flashy and bold to catch their eye as well as include all the CARP elements to make it look very appealing. I also considered a meaning and symbolism in the aesthetics while I drew it, the example I drew the colour bird to hold our CDNIS logo up high as this showed our school’s mission statement of always aiming to achieve excellence. Other than the aesthetics of this box, it is also very effective for my target audience as it is very accessible. This required some math thinking, Often sunglasses are something people have to access in a rush as they are outdoors in the sun. Therefore, customers need to be able to easily stick their fingers in to take out the sunglasses. Therefore, I made the length of my equilateral triangle box 19cm instead of 15cm (which was the original length of my sunglasses) adding an extra 4cm as this would give customers more room for their fingers to slide in when they tried to remove the sunglasses. Thus, making my box more accessible customers.

This box was also designed to sustain the lifespan of the product for a long time, thus letting the customer keep it for a longer use making it more high quality. The shape of the box is a triangular prism so the customers can take out and put back their sunglasses without having to fold the temples making it again more accessible and be less time to consume to take out. This will also make the sunglasses have a longer lifespan as they wouldn’t have to bend the hinges to place the sunglasses in the box. Thus, making the screws not loosen up over time or get worn out, giving their sunglasses a longer lifespan and better use.

I have also considered the transportation (way customer will receive their product) through the shape and security/strength of my box(triangular prism). A triangle is the strongest shape due to the rigidity of its sides, which allows it to transfer force more evenly through its sides than other shapes. This would be an effective way as I could transport a larger mass/number of these products/boxes and pack more in a truck for transportation keeping them secure and safe from being crushed. Allowing me to sell a mass amount of product thus earning a high profit in a profitable way compared to the retail price of transporation and manaactoring.

I think the disciplinary was important to be used to make sure all my calulations and measurements to the results were precise. Therefore, my final box result would turn out exactly predicted and would fit the product. I feel a disciplinary approach is important with mesurements as you have to be precise with that. Howver, an intterdisciplinary approach would be better with the creative side of the design such as the aesthetcs as over time you might discover new things that worked better than others allowing you to be more flexible and open-minded to new ideas and possibilities.

If I was ablee to redo this projiect I might think of some other complicated shapes I cold have to combine togather or use to make my box look more complicated and interesting. Through that, I may also find another way to reduce the wasted volume and surface area through the change of shape and way the sunglasses are position inside, thus bringing me closer to my goal of creating a box that is rather environmental. Overall though, this was an intersting project that I highly enjoyed, and next time I find a packageing in a store I will definatly pay attention and notice to how it was designed and how much of an impact it will have on us and the world around us.

 

Waste not, Want not

This was our 2nd Design day of Grade 8, the task we are studying is making boxes for an object. We got to learn about the importance when making a box and even got to create our own box. This is the one I made…Screen Shot 2017-02-28 at 10.15.39 AM

I was able to make this without using any adhesives, I did this by folding paper over each other until it was a frustum shape. After creating this we thought of possible ways we could improve our design and I thought of perhaps a design with a sturdy base with a cylinder lid and base would be better as then it could balance on a flat surface and wouldn’t tip over while still using the least amount of material being environmental and economical. I did more research and thought of another design option would be If I just changed the whole box to be a cuboid, that would allow it to be transported/placed on 6 sides as well as being easy store. However, after thinking it over looking at different shaped boxes, I came across the hemisphere would be the best design as the object, in this case, was a muffin and a hemisphere box shape fits perfectly over this, while still being environmental and economical (as hemisphere has a small surface area). However, due to the given material of paper, this shaped box would be harder to construct.

After that, we looked at some existing boxes. I looked at the box of an iPad Air.boxScreen Shot 2017-02-28 at 11.13.46 AM

I analyzed it and found how modernly designed this was boxed to look, and even the inside was made to hold the items inside. However, I found there were some environmental problems with it. The plastic inside was made out of a specific type of plastic which is “recycle”. However, this is only “recycled” if anyone physically brings it to one of those recycle places where they can remake it into something new. If not it would not be unable to decompose itself thus not working to its environmental friendly purpose. I also discovered that although the width and length were designed to fit perfectly on the iPad product, the height wasn’t. I thought of some changes I could make (refer to my design journal for more detail.) which would be if they took out plastic mold and redesign the added devices (such as plug, by folding in the metal stick outs) This would reduce both the height of the box thus using less material making the box more economical and environmental. These findings will help me build a better box as it will  make me think about how the box-sizing (surface area and volume) can affect how environmentally friendly and economical it is. To help reduce your carbon footprint we can think of ways to limit the surface area of an object using different shapes/tabs and maybe even cut out windows, thus using less material while displaying the containg objiects. I can also consider the materials I”m using and weather it is the best. In addition, I can also consider the objiect the box is suppose to be containing and weather the box should be design to be reused and store the objiect again (example Jenga block box) or if it only has a one time use where the objiect isn’t put back (example shoe box).

Final iBook design changes made

 

Design Documentry unit ending

I think overall all the feedback we got from our movie Heritage of HKU was really good. Most the good things (Roses) people mentioned was our storyline idea and the editing of our documentary. The things they liked about our story line was how we were able to create a mix of an interesting story while being able to combine with informative information about HKU, and keep it interesting. The part they liked about the editing was the intro which really drew people in as the introduction looked really cool with the flashes.

The effects I used for the intro was when we were time travelling back to the past and back for that one I put glitching sound effects and showed clips of zooming into my eye in the black and white world while flashing to the photos we took in HKU with each zoom. The reason I did was not only did it make it look really cool but it also showed how the change of time, and hints with visual information of the place (HKU) we were talking about by having flashed pictures of it. The second time (Going back to the future) effect I did was a reversed the clips and sped them up, this showed time going back. I made every other clip black and white so while watching you’d see flashes of colour change on the screen, and then I added the glitching sound effect. The other parts people liked about our documentary was the time lapse where we took a 5 minutes video of the HKU student park and then sped it up to 15 seconds. I think this part was good as other than just hearing information and being told what it was like they were able to see how the student and community of HKU were actually like. This meant we were allowing them to make their own judgement and actually have to think based on the visual clips we give them. One of the final things that they liked, was that every scene where we were talking we stood in a different part of the university with a different background. This was good as we were able to show them more parts of the university, and also sometimes related to what we were talking about example in “00.51” I was talking about Sir Frederick J.D Lugard who laid the foundation stone and the visual matched as I was standing next to a plate on the wall that had the foundation stone and date of HKU’s opening. Also, one part that was good was when I showed the comparison of the old university and how it looked compared to now. They felt that part was good as it showed the change and culture of HKU heritage as it showed how it use to look like. I showed why it was an important part of HK as by looking at those images it reminds people of how long it had been there and makes them feel a connection with it by seeing how much it has changed over the years thus making them learn more and feel a connection with this heritage site.

Last of all the music. They felt it matched perfectly with the movie as it matched the theme and mood of the documentary which had a happyish tone to it. I think one overlooked thing that personally I felt was important that we had, was that our documentary music along with some other documentary music didn’t have words in the song. I think this was a smart decision as having words in it will distract the viewer as they’ll be thinking of the song lyrics, also if the music we used was a popular song it would make the documentary not timeless as in a few years that song would turn old.

Some of the bad things (Thorns) People mention was the audio as in the clips weren’t loud enough and they couldn’t hear it even though while editing I turned it up to the max. I think the reason this was all the clips that they couldn’t hear were filmed outdoors so there was a lot of background noise quieting the speaker’s voice. Something I thing I think we should do next time to make the audio better is either pick a different location to film where the background noise is quieter, talk louder and stand closer to the microphone. Another thorn we got that was in the interview scene the camera was a bit shaky. The reason of this was because the person doing the interview was our videographer and we wanted to give him a chance to go on camera therefor we let our backup videographer film who didn’t have as much experience with the camera. Lastly some people said you couldn’t hear the words because the music was a bit too loud in some parts. I think I could make it better by reducing the music volume and turning up the clips volume. Overall I felt that making this documentary was a great experience and it has really helped me develop my design and movie making skills.

 

Overall I think as a group we worked together really well. However although this project was done as a group it also requires ourselves to do our own personal work and thus what this is reflection is about. I feel in this section I did really well, as when doing my design folder I’d always make sure I have done all the things required. I’d also get some knowledge and have a base when writing by inquiring about the subject before writing than just talking about it. Throughout this project, I think I have acquired the skill of organisation as by being able to use this amazing template given I was able to know what I needed to do, and by following the rubric I could see which parts I needed to improve on and where I should build on. I also learned a lot about flexibility as throughout the progress we had many problems and conflicts such s not being able to find the fung ping shan building while filming. However, I learnt the most important part is how you solve it and deal with the challenge you once faced by getting over it and finding a solution that works and perhaps is even better. One part I think I may had a problem with was time management, as often I’d write a lot in one section and decide to do the next section the next day. However, sometimes I would forget or decide to procrastinate as I’d keep thinking it was due later and I would have loads of time which would all go fine until it’s the night before and I’d start finalising my work in a hurry. As this probably isn’t the most effective methods I think to change this I should set a time chart for myself by setting a time I must do it and a break down each part to know when I need to finish it by. This way I would not only not need to rush as I would have done everything on time, but it would also leave me some extra time to go over my work to make sure everything good and done. In the end although of my slight problem with time management I believe I have really developed as both a student and a designer throughout this project gaining more creativity, knowledge, organisation skills and learning from my lessons I am indeed really excited for the next design unit next year!

2nd Design Day Reflection of

Today was our 2nd Desgin Day of this year. This time we are making documentry and movies, At first we got showed a presentation on the good and bad types of film making. My group did Film presentaion and background. We made a video showing examples of it. In my group is Nicola and Xavier. Then we had to make a commercial to show why we had to save CDNIS from some MTR train overload. We decided to take short clips around the school and add music to the background with a explanition with Ms stone saying CDNIS was good in the end.  We chosed the aspect about CDNIS having great Facilities.  This was to prepare for our new desgin unit about HK heritage. I learnt how to import vimeo stuff a main resort for uploading stuff, and

 

Here is the video… <iframe src=”https://player.vimeo.com/video/159020460″ width=”500″ height=”281″ frameborder=”0″ webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>
<p><a href=”https://vimeo.com/159020460″>CDNIS Commercial</a> from <a href=”https://vimeo.com/user40265162″>Xavier C</a> on <a href=”https://vimeo.com”>Vimeo</a>.</p>

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