“Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.“
Role of Apple’s Vision Statement
Apple’s Vision statement clearly states their long-term goals for the future. They are committed to bringing the best computing and learning experiences to consumers and through their continuous research and launch of new products they are able to give their target markets what they want. Apple’s vision is to become the “best” at designing and manufacturing electronic devices in the world. They set their quality standards high using the word “best” and so far they have yet to fail. Their vision is a promise to the consumers. They are “committed” in producing high quality products and providing high quality service thus setting high industry standards for other competitors.