Today in school we had a talk with the head designer of Reebok about designing things. It was really interesting. He told us how he started being a designer, and what he does in Reebok and the process of making the sportswear/clothing/shoe.
He told us that he went to the Carleton University in Ottawa, and then afterwards moved to boston to do some designing jobs since there were’t many designing jobs in Canada. Before he worked in Reebok, he worked in Vessel. He has created many things before. He made candles, lighting, home use, kitchen use, and stuff like that. Then someone wanted to buy it, so they sold it. They said that they can just find something else to create, and then come REEBOK.
He is a head designer for REEBOK in asia, his job is to travel around asia and go to reebok designing offices to see what they are doing and how they are doing and helping them with their creations.
The process is pretty complicated to me. First they have to look at inspirations, then they would sketch some of their creations out, and they would pick the design, then the fabric then the color. To you guys it might seem like it is so easy and it sounds like such a fast process, but actually it takes at least 7 months to do all the work, as in designing, editing, manufacturing and all those things.
It was really interesting listening to what Duane Smith ( the head designer of reebok) had to say. Now I wanna get a reebok shoe. It’s so tempting!