Every country has different needs and wants. Needs is somehow a necessity, which is something we must have in order to survive, like air and water; while wants is something we want to have, and that we can still survive without such.
For many developing countries, for instance Zimbabwe, one of the main wants from the people there would be clean water and proper food. While this may be the basic needs for people in developed countries, there is a quite a portion in the people all over the world that do not have the privilege to food and water. In addition, shelter and clothes are also not much of an option to them. In the world nowadays, there are limited resources but unlimited wants. People’s wants are unlimited, and can never be enough to satisfy them. For the people in developing countries, there are limited resources for their needs, while for the people in developed countries, usually most of their needs are fulfilled but most of their wants, including luxuries, are yet to be satisfied due to the lack of resources.
In view of the guiding question, which is to describe how organizations respond ethically to the needs and wants of markets, regular businesses respond to the needs and wants of markets and consumers by producing goods that can satisfy such needs and wants as much as possible. As mentioned above, there are not enough resources available to fulfill all the consumers’ wants which are often infinite.