Product

Classifying Products include 4 key features:
Product Item
A specific version of a product that has unique features

Product Line
A collection of similar or related product
– the depth of it, it includes varieties
differentiations tends to occur that include color, size, and quality

Product Mix
The variety of different products offered by a business
breadth ie. all the different product lines

Product Range
All the different product lines and product mix
breadth and depth

Benefits
– increase revenue for growth
– decrease risk

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