Objectives of a Company

Objectives vs. Strategies vs. Tactics

Objectives:
Objectives are the goals that the company needs to achieve to fulfill your medium to long term targets. By creating these objectives you’re able to slowly meet your goal.

Strategies:
Strategies are the plans that you create to use to achieve your objective. The planning process and the steps you take in which to carry out the plan.

Tactics:
Tactics are the specific activities that carry out the strategy that you selected. When you actually carry out the plan and achieve your objective.

Vision vs. Mission Statement

Vision Statement:
The organization’s statement of where they wish to be in the future. It states their goals, purpose and their values. It helps guide them in terms of planning

Mission Statement:
The organization’s statement of where the company is now and what kind of company they aim to be. It is a statement that they refer to when making decisions.

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