Objectives of a Company

Objectives vs. Strategies vs. Tactics

Objectives are the goals that the company needs to achieve to fulfill your medium to long term targets. By creating these objectives you’re able to slowly meet your goal.

Strategies are the plans that you create to use to achieve your objective. The planning process and the steps you take in which to carry out the plan.

Tactics are the specific activities that carry out the strategy that you selected. When you actually carry out the plan and achieve your objective.

Vision vs. Mission Statement

Vision Statement:
The organization’s statement of where they wish to be in the future. It states their goals, purpose and their values. It helps guide them in terms of planning

Mission Statement:
The organization’s statement of where the company is now and what kind of company they aim to be. It is a statement that they refer to when making decisions.

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